From my understanding, the new terms and conditions will only apply to new customers but I've got news that starting from 28 September 2007, all contracts will have to abide to the new rule. This will mean that existing contracts which were taken out before April 2007 will be subjected to the new ruling. This is bad...
That would mean that it is pointless to sign up a contract with O2 UK. This is because now everyone would have to pay for calling the banks or any establishments who use 0870, 0845 or 0844 numbers. This is really annoying because now people would have to pay for such service. I think many people will leave o2 as a result of this.
*update*
I guess Virgin Mobile is the last mobile company in the UK to include 07744 numbers into their inclusive minutes( only on pay monthly contracats or sim only contracts). Consumers can make use of 07744 calls to their family overseas without the need to buy a calling card.
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