Friday 12 July 2013

Nokia Lumia 1020 - Make or Break

Ever since the very first leak about the so called Nokia "EOS" being widely distributed across the internet, I have been fascinated by the hardware of the device. I want to witness myself during the launch of the "EOS" which is now known as the Nokia Lumia 1020 as I am really interested in the performance of the 41MP camera on the phone itself.

I gather that the initiative to launch a new 41MP camera device is nothing new to Nokia. If you noticed during the beginning of Steven Elop's address recently, he voiced out Nokia's innovation in creating good camera mobile phones which includes the Nokia N8, Nokia 808 Pureview and now the Nokia Lumia 1020.

Since the launch of the Nokia Lumia 1020 (hereinafter NL1020), many sample videos and still pictures have being uploaded onto Youtube. From my understanding, the six element Advanced Carl Zeiss lens 41MP camera is a serious threat to both the Apple Iphone 5 and the Samsung Galaxy S4 range of mobile devices.

Traditionally, the camera function on the iOS is pretty slick as users can always experience zero lag shutter. There are still some lag on the Samsung Galaxy S4 despite the South Korean's beat effort in providing zero lag shutter speed. I believe that the NL1020 has the potential to chew away some of both Apple and Samsung's customer if users are longing to  use an alternative device to an SLR camera.

On paper, the NL1020 is superb. The hardware and the design of the mobile device is somehow similar to the Nokia Lumia 920 minus the weight (The NL1020 is slighter lighter) and the NL1020 comes with a huge camera lens. I will be very interested to get myself a Nokia Lumia 1020 for a spin since I am in the mood of taking pictures. The good news is that the NL1020 will be available in the UK via both 3UK and O2 beginning of September 2013. I guess it will be worth waiting for the device to be purchased in September 2013.

Let's face it - Nokia has the upper hand in relation to the camera device on a mobile device but Nokia is not alone in this area. There are many companies who are offering 13MP cameras on mobile phones which includes Samsung. I think consumers might just get themselves a NL1020 although it is not running on a quadcore cpu or even loaded with an Adreno 330 gpu. However, the device will come with 2GB RAM which is worth mentioning. Most probably the NL1020 will come with the next generation of Windows Phone 8 or WP 8.1.

I think Nokia should release the NL1020 to users within two weeks of launch as it will help the company to regain some market share. Otherwise Nokia might face their biggest threat from Apple when they launch their successor to the Iphone 5.

Good luck to Nokia.

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