After reading this page, I could not help myself and wonder whether there is necessary for a company like "Everything Everywhere" to introduce superfast 4G technology incorporating LTE in the very near future. In doing so, they will spend about £1.5 billion over the next three years to cover the introduction of 4G service and to improve on their customer service.
I think "Everything Everywhere" should put their priority to improve on their customer service before they try to introduce new technology like LTE in the UK. Perhaps it is the fear of being "losing out" to O2 UK which sprung some action on their part as O2 UK has started its testing on their superfast 4G service in London. Previously, they have started such testing in Slough, the headquarter of O2 UK. Judging by the progress of the 4G trials by O2 UK, it seems that "Everything Everywhere" does not want to be left out of the race as to which company will roll out their very first 4G service.
Personally, I do not have any objections to that as introducing new technology will be quite useful as they could utilise faster downlink and uplink speed which is very useful these day. However, I would stress upon the fact that they should improve on their customer service first before doing that.
It is a shame that there are many dissatisfied Orange and T-Mobile customers in the UK as they don't seem to understand the meaning of loyalty at all.
What a pity...